In 1996, the major cornerstone of social media was led. The most exciting and sensational social networking channels evolved with time. Social media hit great strides with the launch of Facebook, Linked In, MySpace and Friendster. Although around a decade ago, some have anticipated the social trend as a fad while some proclaimed it as a new wave for the businesses.

But from the beginning to the present times, in the race of acquiring a piece of a social pie, many platforms have sprung up and died quickly because they are unable to get the optimum user base. For instance, Facebook rules the social realm with active 1590 million users, and WhatsApp has garnered 7% of the market share in the shortest time. Meanwhile, the social platform has created an important place and is deeply ingrained into people’s lives, and now, it’s constantly scoring high on gaining huge user traction.

But, there are only a few apps that have earned maximum attention, and they continue doing so from the time they have launched. There is a question. Why just a few platforms are progressing, and the rest have attained a stable state? Is the social media market has matured? Here is the answer. Over the years, the emergence and decaying of social apps inhibit the user from trying hands-on new apps. Also, there is uncertainty when the downloaded app stops working, making the users count on just those apps on the top.

A few stats to share:

– 8 in 10 internet users globally visit/use social networks on their mobile devices.

– Around 1 in every 3 minutes spent online is devoted to social networking and messaging.

– 56 percent of the online adults use more than one of the five social platforms- Facebook, Twitter, Linked In, Instagram and Pinterest. The impressive facts make the businesses tap the social power and advanced technology for social media marketing activities to grow the business by leaps and bounds.

Let’s see where the businesses are heading towards in the social world:

– The rise of the mobile era

The unprecedented growth of mobile computing has entirely changed the way people access social platforms and communicate. It is no surprise that with improved mobile usage, social media users have also been observed. Instagram has received 20 billion images from the time the mobile app was developed. The businesses are also tapping into the environment to enhance the brand awareness, the services they offer and allure the mobile social users interested in their services on the go.

– The real-time interactions

Getting information about what has had happened in the world through the newspaper has become a thing of the past. Now, people believe in receiving the information at the moment it happens. The SMM plays a vital role in disseminating the info. Social media users find it easy to share the video on mobile, making any news go viral in seconds. Businesses are monetizing at high leveraging the power of live streaming and video features that the leading social apps offering.

– AR and VR- the emerging technologies

The social platforms have understood that integrating emerging technology is the way to keep exciting and enthralling the existing users and catch more eyeballs. The deal that Facebook sealed in 2014 with Oculus VR Company and the implementation of Augmented reality by Yelp are great examples of it. Both the technologies are really turning out to be a blockbuster in the social space by creating an immersive audio-visual experience.

– Placing a bid over wearable technology

To let the users interact and experience social media in a completely new form, the social channels are taking a step further towards hands-free technology with the emergence of wearable technology. The advent of new interfaces like- Smart glass, Smartwatch, Smart TV, and a lot more to come in the future will stay at the top of the social trends.

Wrapping it up

The presence of the social channels is quite exciting, and it appears as if after embracing cutting-edge technology, all the sci will turn into reality. But, the timeline cannot be set as the experimentation with the technology may bring positive results or fail. The growth stats of the businesses making the utmost use of the society for social media marketing by hiring SMO services are exemplary. Also, the radical growth and the revolutionization of the social platforms in the next few years are guaranteed. What’s your take? Are you ready to transition business marketing from traditional platforms to dynamic social platforms? If so, you will be getting the traction of 7 out of the 10 users. So, get set and go.

In the last few years, healthcare has joined other industries in the quest to deliver a better customer experience. This has brought about a fundamental change in the healthcare industry, and they have now shifted from volume to the value of care of patients. The evolution in the cloud, data, and mobile technologies has disrupted the health care industry. The disruption has forced insurance companies and healthcare providers to move from a health system-driven model to a customer-oriented model. The behavioral needs of modern customers have also changed, and they now demand both control and choice.

Digital transformation is revolutionizing healthcare. It has helped connect and apply data, communication, and technology to engage and redefine customer experiences. Most people have a misconception that digital transformation is about the automation of jobs, processes, and technology, but it is much bigger than that. Digital transformation requires you to rethink all your business processes. It is all about using data and digital technology by putting the customer’s needs at the center of the business. If you want to succeed in the transformation, you need to look at the company’s entire ecosystem and determine ways to drive more value to the customer.