JMU alumna prospers as social media influencer and blogger
In 2009, Sydney Carver changed into a freshman at JMU suffering thru her commercial enterprise lessons. After deciding the College of Business wasn’t for her, she changed her important to communication research and commenced looking into the public members of the family attended. She researched public family members blogs and decided that she’d start one among her personal to practice her writing capabilities in the course of the following summer.
Her blog’s call, “Summer Wind,” comes from Sydney’s favorite Frank Sinatra track. Her first blog put up became approximately attending a Coldplay live performance, and due to the fact that then she’s moved to writing about lifestyle, fashion, splendor, and travel. Her blog didn’t start to benefit a following until she was about to graduate in 2012. Now, she blogs almost every day is energetic on social media and reaches over 66,000 followers on Instagram.
“If you’ll’ve instructed me as a freshman that my weblog could be this famous, I might’ve stated, ‘No way, you’re joking,’” Sydney said.
After graduating from JMU, Sydney worked for a digital advertising employer, wherein she determined to devote her profession to her weblog and social media presence. She switched her mindset and became more strategic along with her weblog, and started out constantly posting about products she enjoyed.
Sydney’s weblog became famous after she began promoting advertisement space. She says this launched a possibility for her to start partnering with different brands and groups, inclusive of Olay, Lilly Pulitzer, Talbots, and Nordstrom. Almost a decade later, businesses are achieving out to her as an alternative. She spends half her day coping with her email inbox and sorting through offers for numerous partnerships.
“I don’t think about myself as an influencer — I started out running a blog, so I think it’s vital to recognize that my content does affect people,” Sydney stated. “But at the same time, I think about myself greater as a blogger.”
Sydney’s mom, Susan Carver, says she, in the beginning, thought the blog changed into going to be a laugh hobby. Once she noticed how popular “Summer Wind” became, she knew Sydney’s success changed into depending on her pushed and motivated character.
“Eventually it simply started growing into a true business,” Susan said. “It’s surely what she enjoys doing. She’s a business proprietor — she has all of the problems that business owners have, however all the joy additionally. It’s her personal creation, her blog does represent who she is. When she’s sharing on her blog, she’s sharing a part of herself.”
Sydney’s favorite emblem she partners with is Talbots — she grew up sporting the emblem and labored at Talbots Kids in excessive college. After touring their head workplace all through New York Fashion Week in 2012, she advanced and maintained sturdy relationships with the ladies who work there.
Ellen Heisler, the senior public relations manager at Talbots, says Sydney’s partnership with the agency has been unique from the start. She says Sydney’s motivation to analyze and produce outstanding content with Talbots has made the relationship with the business enterprise strong.
“She’s so lovely — I think the persona you spot in her posts is so authentic,” Heisler stated. “The same individual you notice on social media translates to who she actually is. She is usually pinnacle of the line to work with for almost every collection, campaign or initiative. She’s so well timed, so professional and delivers stunning content.”
After almost 10 years of willpower to her blog, it’s turn out to be the most important a part of her lifestyles. She’s taken time for herself and stepped far from generation to show that while the blog is a part of her, it hasn’t eaten up her entire existence.
“One of the toughest things about running a blog is keeping apart your existence out of your job,” Sydney said. “My blog is my life — but my lifestyles isn’t my blog.”
Sydney says her favorite element approximately her role as a blogger is forming relationships. While she’s been capable of travel and shares her passions with others, she’s loved assembly folks who examine her blog and constructing connections with the brands.
“It’s usually extra than a partnership together with her — it’s a collaboration,” Heisler said“She just actually is aware Talbots and can carry her personal voice to her target audience. It’s been truly thrilling to observe her develop and increase over time.”
Sydney additionally enjoys being her personal boss. She says she spends her days running by myself in the back of her desk, however, continues the same disciplined mindset she started growing even as at JMU to provide and make sure her blog is authentically her.
“JMU is a part of the motive that I became set up for achievement,” Sydney said. “So many stuff I found out interprets to what I do now. I think the paintings ethic that JMU requires skilled me to be my very own boss.”
She believes her capability to deliver her proper self online thru her blog is the motive it’s come to be the achievement it’s far. As she shares her mind on merchandise and affords fashion and lifestyle advice, she’s able to capture her readers by means of showing she isn’t best. She’s a human similar to all of us else.
“I in no way set out to be a blogger and an influencer,” Sydney said. “It desires to start as something that you’re captivated with. I assume the handiest reason I’ve been able to run this blog for 10 years is that it’s something that I care about. I assume if your intentions are the money and the cool unfastened stuff, you won’t achieve success unless you’re clearly passionate about what you’re doing.”