Incredible Messenger Apps for Your Brand
From commercials to drip campaigns, manufacturers are the use of messenger apps to higher hook up with their customers.
With document-breaking engagement (as much as 80%!) on messenger apps, it’s no marvel.
But now not all messenger apps are created equally.
WhatsApp has the most users worldwide, but Facebook Messenger dominates the U.S. Market.
But in some international locations, neither Facebook Messenger or WhatsApp are even to be had.
It’s vital to be aware of the top messenger apps in the course of the arena, in particular when you have an audience in other countries
. Facebook Messenger
Facebook’s local messenger app doesn’t fall that a ways behind WhatsApp with greater than 1.Three billion users globally.
Increasingly, manufacturers had been integrating Facebook Messenger into their digital advertising strategy.
Facebook Messenger (and chatbots specifically) provide a unique possibility to gather clients, nurture leads, phase audiences and deliver quite relevant targeted content.
Did I point out the engagement rates are sky excessive?
The average email open charge is five-10%.
Facebook Messenger’s common open rate is 70-eighty% — in the first 60 mins.
When it comes to advertising and marketing channels, Facebook Messenger is a unicorn in a sea of donkeys.
WeChat isn’t just a verbal exchange app, however additionally a social media app and a virtual fee method.
It also has features that permit you to find new pals close by, as well as a GPS feature.
While WeChat is maximum powerful in China, the app has customers outdoor of China.
There are a couple of billion WeChat customers.
Fairly famous due to its encryption and secret chat function, Viber is regularly mounted in telephones as a secondary app.
Viber is especially famous in nations like Kyrgyzstan, Ukraine, Belarus, Armenia, Azerbaijan, Bosnia, and Herzegovina.
LINE has 203 million customers globally and is mainly famous in Japan and Taiwan.
In addition to messaging, LINE gives free voice and video calls, in addition to social groups, stickers, timelines, and even games.
While it’s pretty new inside the messenger app market, Telegram is the number one messenger app in Iran, Uzbekistan, and Ethiopia.
Why Messengers Are Winning Over Social Media
Messaging apps and social media systems have been in an immediate fight during the last couple of years. The fact is, it is getting more challenging for social media to compete and this isn’t only an announcement; The Statistics Portal claims that the range of active messaging app users exceeds the quantity of social media customers. Moreover, this is a continuous rising phenomenon for both humans and businesses.
Ever puzzled why is this occurring? Well, permit’s explore numerous favorable features messengers have as well as the motives at the back of this abrupt shift of human beings from the general public to private networks.
Privacy and Security
Messaging security and encrypted conversation are especially the maximum critical elements humans are searching out at the same time as selecting a messenger for his or her day by day utilization. Some cutting-edge messaging apps guard our data by means of no longer storing users’ messages, calls, motion pictures and other private facts on the servers. This means that only you possess your messaging records and most effective you have got get admission to for your private data.
Effective and Simple
In the era of advanced technologies, simplicity is electricity. Social media networks incorporate too many overwhelming features and buttons, too irrelevant content and dizzy enjoy. In the evaluation, messengers are extra honest to use – file sharing, call forwarding, voice, and video calling, making cheap global calls are notable clean to organize!
Since messengers aren’t as overloaded as social media, they perform quicker even in complex conditions, including poor internet connection or crowded Wi-Fi. At the equal time, messaging apps consume low facts and care approximately your pockets. After all, who desires to pay unjustified bills for accomplishing out pals and own family? No one!
The facts go with the flow of social media is vertiginous. To control this, social media systems use diverse algorithms filtering the content material. Meanwhile, messengers do no longer have the equal strategy. More specifically, they make the fans greater certified through achieving them one-with the aid of-one and producing higher effects. No algorithms, just natural reach!
It is surely genuine that messengers take the conversation to the following level taking over each social media giants and calling or emails. Marketing and IT godfathers argue that messaging apps becomes a first-rate tool for advertising campaigns in 2018. Taking into attention this, Facebook provided the Facebook Messenger, sold WhatsApp, and now they have got 2.6 billion users mixed.