4 Major E-commerce Trends That Will Only Get Bigger in 2018
E-Commerce is booming, but it’s only going to get bigger. There are a ton of trends set to grow throughout 2018. However, there are four standout trends that we expect to boom, so let’s check them out.
1. Mobile Shopping
We know just how much growth there has been in online browsing via mobile, but this trend is set to continue with shopping. E-commerce merchants can no longer ignore their mobile shoppers. If you want to close the deal, be sure to optimize your website for mobile (and tablet) users. You won’t be sorry; experts suggest that by 2020 E-commerce merchants will experience a 50% increase.
2. Storefront Apps
Well over 80% of mobile use revolves around apps. So, it only makes sense that e-commerce merchants will create apps that make the purchasing process simple. Just think about the loyalty you start when a customer downloads your app to make it easier to shop. They’re going to see it every time they swipe through their apps, and it will likely encourage repeat custom. You don’t just seal the deal once, but repeatedly.
3. Supply Chain Management
The conversation often revolves around B2C, but B2B cannot be forgotten. This is the year we remember. Right now, many food suppliers have made life easier for their customers by allowing them to log on and complete an order for their frozen, ambient, and chilled goods. It makes life so much easier to hop directly onto a website and browse through products before purchasing them. This is something set to grow across all industries. It’s all about creating a more streamlined service. The three factors that are key to this area include automation, the customer, and data sharing.
4. Pay Later
E-commerce merchants are constantly frustrated by cart abandonment (estimates suggest it cost them over $4 billion just a few years ago). One of the most common reasons customers receive an email with a voucher or coupon is because they added an item to their basket and walked away from it without purchasing. Now, many retailers are hopping on board the idea of a pay later option. This means customers can get their hands on the goods to see that the quality is what they expect and pay for it later.
The trends set for growth that we see here all revolve around improving customer experience and maximizing sales. That’s the key to unlocking e-commerce success, and if you are a merchant, you will know just how challenging it can be. It’s never been easier to get started; it’s lasting that creates the challenge. There’s only one way to make sure you and your customers are getting the most of the online shopping experience, be sure to follow eShopping Journal for all of the latest news, tips, and hints. You won’t be sorry.